Mapping a Data-Driven Career Path

In this hot job market, you won't want to miss the opportunity to get a helicopter view of statistics' evolving role in industry from data-driven marketer Kristin Luck, who will share her journey from math flunky to research assistant to entrepreneur to globetrotting growth strategy consultant. She will explain not only how she’s used data science to shape her own career but also the businesses of her Fortune 500 clientele.

Luck will present a public seminar, "From Research Assistant to Entrepreneur: Mapping a Data Driven Career Path," on March 6, 2017, from 4:00-5:00 p.m. with light refreshments served at 3:55 p.m. in Weniger Hall, Room 149. The event is hosted by the Statistics Department.

Kristin Luck is a serial entrepreneur based in Bend, OR, and a globetrotting internationally recognized keynote speaker on marketing measurement. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) as well as the academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods.

Luck is consistently ranked as one of the top 100 sales and marketing experts to follow on social media (check out her Twitter). She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition.

A "rabid Oregonian," Luck also founded the non-profit Women in Research, which is dedicated to empowering and nurturing relationships and support for women in market research.

In addition to being "really into numbers," Luck is a fantastic storyteller and renowned public speaker. Her talk focuses on the growing reliance on data analytics by the private sector and beyond promises to intrigue the general public as well as statistics students and faculty.

"[Kristin is] a dynamic professional who is a joy to listen to and learn from. Every time she presents for us I learn something new and our conference attendees gain great value and ask for her back. That's the best kind of presenter and that's what you get with Kristin!" said Ryan Underwood, CEO of TRI Leadership Resources.